As a financial service provider, United is in business to earn a profit. But we also believe in investing in society: in music, art, sports and social development. This involves more than financial support: our people commit their knowledge, skills and time to the initiatives that we back.
Through United Foundation - or Fundashon Bon Intenshon as it is known on Curaçao - we provide (financial) support to a wide range of initiatives and organisations related to music, art and culture, sports and social development. As our name suggests, the essence of our corporate culture is uniting. And our services are consistently aimed at giving people the opportunity to realise their ambitions. As for our own ambition with our sponsoring activities, we wish to strengthen the initiatives and organisations that we sponsor, and to build a strong community around them that unites and connects them with our own people and our clients.
We want to do what feels right to us, what matters to us, what helps others, and – importantly – what gives us pleasure. Music brings people together. Art and culture increase social cohesion and improve the quality of life. Sports are a great unifier. And social development is necessary, given that not everybody is as privileged as we are. The values and activities of the foundation are fully aligned with those of United itself – except that profit is not part of the equation.
Mostly our sponsorship is about providing financial support, or material support bought with our money. But on top of this, our people offer their knowledge, skills and physical effort when necessary. Our contribution need not always be visible to all – as we said, we do not have a commercial goal in mind. Wherever we can, we try to involve our clients in our sponsoring activities. With a concrete contribution, or by just joining us now and then in ‘celebrating’ our good fortune in being able to do beautiful, important and enjoyable things in this world!
International Film Festival Rotterdam 2019
Since 2011, United Foundation has been one of the main sponsors of the International Film Festival Rotterdam. IFFR offers a high quality line-up of carefully selected fiction and documentary feature films, short films and media art. The festival's focus is on recent work by talented new filmmakers. The 48th edition will take place from Wednesday 23 January till Sunday 3 February 2019. United Foundation is also sponsor of the IFFR on Curaçao. This event, organised in cooperation with the International Film Festival Rotterdam, seeks to inspire cinema-goers and young filmmakers from the Caribbean region and to broaden the range of culture available on the island.
United Foundation sponsors the successful Rotterdam baseball and softball club Neptunus. Neptunus offers children, teenagers and adults, from amateurs to internationals, of either sex and from a range of cultural backgrounds, an excellent environment in which to compete, develop their skills and grow personally. Neptunus has won the Dutch national championship many times over, and has numerous European cups to its name. Neptunus plays an important unifying role in the multicultural city of Rotterdam. Of its members, 60% have roots in immigrant communities from the Caribbean, Central America and East Asia, regions where baseball is far and away the most important sport. The baseball club is a place where players and volunteers learn and practise the values of respect and fair play.
After capturing the European Cup in June, on Sunday 7 October Neptunus prolonged its championship of the Netherlands. With a 3-0 away victory against Amsterdam, the team won this year’s Holland Series. Sunday’s game brought the final score in the best-of-seven series to 4-2 for Neptunus. This marks the club’s sixth consecutive national title and the 19th in its history.
2000 drummers by the sea
Curaçao North Sea Jazz Festival 2018
United Foundation, working with Mojo Concerts, organised the annual Curaçao version of the Netherlands’ premier annual music event, the North Sea Jazz Festival. With its international line-up the festival on Curaçao brings a great musical experience to the people of Curaçao and attracts tens of thousands of visitors to the island. The 2018 edition took place from Thursday 30 August to Saturday 1 September, with a spectacualr line-up including Sting, Shaggy and Christina Aguilera.
Capabuild is a project aimed at helping developing countries to raise their tax revenues and thereby create more scope to expand and improve public services. To achieve this, Capabuild establishes local centres of excellence, so-called Tax Academies, within the revenue authorities of these countries. These Tax Academies provide local staff with the knowledge and skills they need to levy and collect taxes more effectively. The Capabuild project was developed and is financed by the International Bureau of Fiscal Documentation (IBFD), the world’s leading centre of expertise on cross-border taxation, in cooperation with the Dutch Ministry of Foreign Affairs and business partners, including United. United’s role in Capabuild goes beyond funding. We also contribute expertise and support to management of the IBFD Capabuild foundation set up for this project. More information
Curaçao International BlueSeas Festival 2018
Initiated and sponsored by United Foundation (Fundashon Bon Intenshon), the third edition of the Curaçao International BlueSeas Festival took place in the streets of Pietermaai District in Willemstad on Friday 30 and Saturday 31 March 2018. The free street festival returned after a one-year hiatus with more young and internationally recognised talent that is “keeping the blues alive”. This year’s line-up featured blues-rock guitarist Samantha Fish, who also wowed the audience at the 2016 edition of the festival, swamp-blues multi-instrumentalist Kenny Neal , blues singer-songwriter and bass player Danielle Nicole and blues and R&B guitarist-and singer-songwriter Toronzo Cannon.
Curaçao Soccer Academy
United Foundation sponsors the Curaçao Soccer Academy, which is all about talent development. It is not a soccer club, as the selected players remain with their local clubs and train and participate in the youth competition. It is an after-school project: the selected youth players are picked up at school and transported to the training center four times a week. After a balanced meal, the players do their homework or join in social sessions. When all is done, soccer training begins under the guidance of director Hans van Elden, an experienced player and former Dutch Football Association instructor. Van Elden works with a team of trainers, homework supervisors, a social education specialist, a nutritionist, and a medical team.
Ndlovu Care Group, South Africa
The University of Central Florida is one of America’s largest and most innovative universities, and Rosen College, which organises its hospitality management programmes, has earned a stellar number 2 position in international rankings of hospitality and hotel management schools. United Foundation is a benefactor of the college, where the Gregory Elias Entertainment Management Program is named after our founder. United believes the entertainment industry needs educated, creative individuals prepared to tackle tomorrow’s challenges and create a better, more harmonious world through the arts. The programme is now in its second year and student numbers have surged to 385. A great success.
International Film Festival Rotterdam
Since 2011, United Foundation has been one of the main sponsors of the International Film Festival Rotterdam. IFFR offers a high quality line-up of carefully selected fiction and documentary feature films, short films and media art. The festival's focus is on recent work by talented new filmmakers. The 47th edition took place from Wednesday 24 January till Sunday 4 February 2018. United Foundation is also the initiator and sole sponsor of the IFFR on Curaçao. This event, organised in cooperation with the International Film Festival Rotterdam, seeks to inspire cinema-goers and young filmmakers from the Caribbean region and to broaden the range of culture available on the island.
In Surinam, which has strong historical ties to the Netherlands, United Foundation is the main sponsor of the country’s largest school for music in the capital Paramaribo. The patron of the school is Dutch comedian Jörgen Raymann. Together with foundation DOEN, United Foundation also sponsors the first professional youth theatre school in Paramaribo, which is managed by actress Helen Kamperveen.