United Foundation

United Foundation

As a financial service provider, United is in business to earn a profit. But we also believe in investing in society: in music, art, sports and social development. This involves more than financial support: our people commit their knowledge, skills and time to the initiatives that we back.

Through United Foundation - or Fundashon Bon Intenshon as it is known on Curaçao - we provide (financial) support to a wide range of initiatives and organisations related to music, art and culture, sports and social development. As our name suggests, the essence of our corporate culture is uniting. And our services are consistently aimed at giving people the opportunity to realise their ambitions. As for our own ambition with our sponsoring activities, we wish to strengthen the initiatives and organisations that we sponsor, and to build a strong community around them that unites and connects them with our own people and our clients.

We want to do what feels right to us, what matters to us, what helps others, and – importantly – what gives us pleasure. Music brings people together. Art and culture increase social cohesion and improve the quality of life. Sports are a great unifier. And social development is necessary, given that not everybody is as privileged as we are. The values and activities of the foundation are fully aligned with those of United itself – except that profit is not part of the equation.

Mostly our sponsorship is about providing financial support, or material support bought with our money. But on top of this, our people offer their knowledge, skills and physical effort when necessary. Our contribution need not always be visible to all – as we said, we do not have a commercial goal in mind. Wherever we can, we try to involve our clients in our sponsoring activities. With a concrete contribution, or by just joining us now and then in ‘celebrating’ our good fortune in being able to do beautiful, important and enjoyable things in this world!

Curaçao North Sea Jazz Festival 2019

United Foundation, working with Mojo Concerts, organised again the annual Curaçao version of the Netherlands’ premier annual music event, the North Sea Jazz Festival.  The 2019 edition took place from 29 to 31 August. The international line-up was particularly impressive this year, with Pitbull, Kenny G., Inner Circle, Earth, Wind and Fire, Michael McDonald, Maxwell and Black Eyed Peas on Friday and David Sanborn, Third World, Mariah Carey, Gladys Knight, Aloe Blacc, Maroon 5 and NickyJam on Saturday. Curacao's inhabitants and many visitors thoroughly enjoyed themselves. United gave its staff from around the world the chance to reconnect with colleagues and enjoy the unique festival vibe.

Curaçao North Sea Jazz Festival

Holland International Blues Festival

For the fourth time, Grolloo, the Netherlands was the scene of the Holland International Blues Festival, sponsored by United Foundation. This festival aspires to be the stage where old and especially young blues gods can showcase their talents to the world. A place where stars and ambassadors are born.

The 2019 edition took place on Friday 14 and Saturday 15 June. The line-up was impressive, with veterans ZZ Top, Curtis Salgado and Lynyrd Skynyrd who attracted loyal fans. Virtuoso guitar player Gary Clark Jr. represented a new generation of blues talents.He has collaborated with the biggest in the rock and R&B scene and earned Grammy nominations in both categories with his own music. Other younger blues artists appearing at the festival included Danielle Cole, Jonny Lang, Delgres and St. Paul And The Broken Bones.


Curaçao International BlueSeas Festival 2019

Initiated and sponsored by United Foundation (Fundashon Bon Intenshon), the fourth edition of the Curaçao International BlueSeas Festival took place in the streets of Pietermaai District in Willemstad on 19 and 20 April 2019. The free street festival gave a platform to young and internationally recognised talent that is “keeping the blues alive”.

Curaçao International Blueseas Festival

International Film Festival Curaçao 2019

Since 2011, United Foundation has been one of the main sponsors of the International Film Festival Rotterdam and IFFR on Curaçao. IFFR offers a high quality line-up of carefully selected fiction and documentary feature films, short films and media art. The festival's focus is on recent work by talented new filmmakers. The 8th edition of IFFR on Curaçao took place from Wednesday 10 April till Sunday 14 April 2019. This event, organised in cooperation with the International Film Festival Rotterdam, seeks to inspire cinema-goers and young filmmakers from the Caribbean region and to broaden the range of culture available on the island.

International Film Festival Rotterdam

Since 2011, United Foundation has been one of the main sponsors of the International Film Festival Rotterdam. IFFR offers a high quality line-up of carefully selected fiction and documentary feature films, short films and media art. The festival's focus is on recent work by talented new filmmakers. The 48th edition took place from Wednesday 23 January till Sunday 3 February 2019. United Foundation is also sponsor of the IFFR on Curaçao. This event, organised in cooperation with the International Film Festival Rotterdam, seeks to inspire cinema-goers and young filmmakers from the Caribbean region and to broaden the range of culture available on the island.

Neptunus Rotterdam

United Foundation sponsors the successful Rotterdam baseball and softball club Neptunus. Neptunus offers children, teenagers and adults, from amateurs to internationals, of either sex and from a range of cultural backgrounds, an excellent environment in which to compete, develop their skills and grow personally. Neptunus has won the Dutch national championship many times over, and has numerous European cups to its name. Neptunus plays an important unifying role in the multicultural city of Rotterdam. Of its members, 60% have roots in immigrant communities from the Caribbean, Central America and East Asia, regions where baseball is far and away the most important sport. The baseball club is a place where players and volunteers learn and practise the values of respect and fair play.

Coming in third in the European Cup in June 2019, in September's Holland Series Neptunus surrendered its top position to L&D Amsterdam Pirates. This is Amsterdam's 5th Holland Series victory, against 19 for Neptunus Rotterdam.   

2000 drummers by the sea

On 9 September 2018, in what was probably the biggest drumming event in the world ever, Cesar Zuiderwijk, drummer of Dutch superband Golden Earring, conducted a concert uniting a whopping 2000 drummers on Scheveningen beach near The Hague. Participants included the Netherlands’ best-known drummers, percussion groups and bands, with Golden Earring playing their iconic Radar Love to the massive beat of 2000 drums. Over 40,000 people came to enjoy this spectacular show, which was main sponsored by United Foundation.


Capabuild is a project aimed at helping developing countries to raise their tax revenues and thereby create more scope to expand and improve public services. To achieve this, Capabuild establishes local centres of excellence, so-called Tax Academies, within the revenue authorities of these countries. These Tax Academies provide local staff with the knowledge and skills they need to levy and collect taxes more effectively. The Capabuild project was developed and is financed by the International Bureau of Fiscal Documentation (IBFD), the world’s leading centre of expertise on cross-border taxation, in cooperation with the Dutch Ministry of Foreign Affairs and business partners, including United. United’s role in Capabuild goes beyond funding. We also contribute expertise and support to management of the IBFD Capabuild foundation set up for this project. More information

Curaçao Soccer Academy

United Foundation sponsors the Curaçao Soccer Academy, which is all about talent development. It is not a soccer club, as the selected players remain with their local clubs and train and participate in the youth competition. It is an after-school project: the selected youth players are picked up at school and transported to the training center four times a week. After a balanced meal, the players do their homework or join in social sessions. When all is done, soccer training begins under the guidance of director Hans van Elden, an experienced player and former Dutch Football Association instructor. Van Elden works with a team of trainers, homework supervisors, a social education specialist, a nutritionist, and a medical team.

Ndlovu Care Group, South Africa

United Foundation supports Ndlovu Care Group, a non-profit organisation focused on community development and healthcare services, particularly for children. United Foundation largely financed and helped realise the building of two homes, one for HIV-infected children and one for homeless children in two suburbs of Johannesburg. The homes are managed by Dr. Hugo Tempelman and his wife Liesje. They combine arts, drama, sports and culture programmes to support the children under their care in becoming healthy, responsible and employable South Africans. One of their most impactful initiatives is the Ndlovu Youth Choir, where underprivileged and scarred children gain self-esteem and a sense of belonging. The choir performs successfully in South Africa and around the world. To raise money for the choir, Hugo and Liesje participate in the annual Cape Town Cycle Tour.

United States

The University of Central Florida is one of America’s largest and most innovative universities, and Rosen College, which organises its hospitality management programmes, has earned a stellar number 2 position in international rankings of hospitality and hotel management schools. United Foundation is a benefactor of the college, where the Gregory Elias Entertainment Management Program is named after our founder. United believes the entertainment industry needs educated, creative individuals prepared to tackle tomorrow’s challenges and create a better, more harmonious world through the arts. The programme is now in its second year and student numbers have surged to 385. A great success.


In Surinam, which has strong historical ties to the Netherlands, United Foundation is the main sponsor of the country’s largest school for music in the capital Paramaribo. The patron of the school is Dutch comedian Jörgen Raymann. Together with foundation DOEN, United Foundation also sponsors the first professional youth theatre school in Paramaribo, which is managed by actress Helen Kamperveen.